Learn to Like Networking

When talking to people about networking the reviews are mixed. People usually report feeling energized or inauthentic and phony. Whichever way you feel about networking, it's agreed that it is beneficial to your career growth. Research has compared loose and close ties - basically the connections between individuals and found that loose ties are more likely to lead you to opportunities (Granovetter, 1973).

Aside from career opportunities, networking is beneficial because it leads to broader and deeper knowledge in one's field. This results in greater efficiency in innovation due to more developed status and authority within the field. Lastly, researchers found that building lasting and professional relationships improves the quality of work and increases job satisfaction overall.

Here are a few strategies that can help you improve your mindset when it comes to networking:

1. Focus on what you can learn. Be curious and engaged. Generally, you are more well-liked when you can get the other person talking about themselves. Put yourself in the Christmas party simulation, you can dread it and think “I’m going to leave as soon as I can” or you can think “I’m going to stop by and have a drink… maybe I’ll find someone interesting to chat with”.

2. Identify similarities. Common interests lead to more meaningful connections. If you feel there are none, be interested in what they are interested in. For instance, if you are a junior in your organization and understandably intimidated to engage more senior members in conversation, ask them questions about what they are interested in.

3. Think about what you can give. Many senior executives report that they benefit from conversations with junior colleagues learning about generational trends, new markets, and social media. When you give, rather than focusing on what you can get, you will feel more authentic.

4. Zoom out. Focus on those external to yourself to support your motivation to network. For instance, a doctor could think I am networking to help my patients and other doctors at my practice, rather than I am networking to forward my career.

There is never a right time to start networking. Networking doesn't always look like a career fair but can happen in smaller interactions when you employ the principles above remaining curious about those around you.